One of the first things John Chen did after becoming chief executive of
BlackBerry last year was confiscate his wife’s Samsung Galaxy.
“There were a couple of parties we went to and, when my wife brought out the Samsung, everyone kind of looked at me funny,” he says. “So eventually I said she needed to use a BlackBerry. ‘No, I like my Samsung’, she said, and I told her she was embarrassing me.”
Does she still use it in secret? “That, I wouldn’t know,” he quips. “There might be a lot of secrets I don’t know.”
Initially, she found the new phone difficult to master, an experience that Mr Chen says is shared by many using a BlackBerry for the first time. “It is harder in the beginning, but once you get it, it’s actually quite powerful. It makes other devices look a little toyish.”
He likens the experience to driving his friend’s Lamborghini. “There’s a special sequence but, once you know where all the things are, it blows your mind. Still, because of that, I would never buy a Lamborghini. We too need to make sure the learning curve is not so steep.”
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