On Sunday 22nd July 2012, Davido held his anticipated album launch “Omo Baba Olowo – The Genesis” at the Eko Hotel & Suites, Victoria Island, Lagos. The event which kicked off at 7 PM, saw in attendance some of the biggest names in the Nigerian Entertainment Industry including Toke Makinwa, Munachi, Sasha, Freeze, Adaure Achumba, Mo’Cheddah, DJ Xclusive, May D, Dayo Ephraim, Funke Akindele-Oloyede. Big Business Mogul such as Aliko Dangote and Dele Momodu (who is one of the sponsors) were in attendance
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All eyes where on Davido as he arrived at the venue for his album launch. The man of the day was guarded into the venue because of his ever loving fans who wanted to get hold of the music crooner. Davido kept his look simple in a red Addidas track suit jacket, grey jeans and black slippers.