Manchester United football club has on Wednesday announced a
multi-year sponsorship with fruit juice brand Chi to become the club’s
official soft drinks partner in Nigeria.
The deal will allow Chi to use the legendary Manchester United crest and club imagery on a range of products throughout Nigeria.
Reportedly, the deal is worth between 1-2 million pounds a year, as
they continue to boost their income signing lucrative deals with the aid
of their global appeal. Founded over 30 years ago, Chi’s brands include
Chivita 100%, Chivita Active, Chi Exotic, Chi Happy Hour and Chi Ice
Tea.
An event was held at the prestigious Old Trafford Stadium in Manchester
UK and leading players of the club like Angel Di Maria, Robin Van
Persie, Valencia and Anders Lindegaard attended the ceremony.
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